One-pager

---name: one-pagerdescription: "Design a one-page overview -- a product sheet, a company profile, an event or offer summary -- that someone can read in a minute and print."metadata:  title: "One-pager"  category: design  tags: [design, sales, print]--- ## When to use this Someone needs one page that explains a product, a company, an offer or an event:to send ahead of a meeting, hand out, or attach to an email. ## How 1. Name the reader and the one thing they should do after reading. Write that   action first; everything on the page leads to it.2. Write the copy before any layout: a headline that states the benefit, a   two-line summary, three proof points with a number each where you have one,   and the call to action with a real contact or link.3. Use only facts you were given or found. Mark anything unconfirmed and ask.4. Build it with post_design at size a4 or letter: headline large at the top,   the proof points in a grid-3 of cards or kpis, a quiet footer with contact   details. Use the brand's colours if you know them.5. Leave a third of the page empty. A crowded one-pager is not read.6. Check the PDF would print cleanly: nothing closer than the page margin. Posting it here is fine. Never send it to anyone outside this conversationwithout asking.