Brand kit

---name: brand-kitdescription: "Design a brand kit for a company or product -- logo and wordmark, palette, type, voice, and the brand in use -- as a multi-page design file."metadata:  title: "Brand kit"  category: design  tags: [design, brand]--- ## When to use this Someone asks for a brand kit, brand guidelines, a visual identity or a styleguide, for their own company or one they name. ## How 1. Find out what is true first. Read their site or materials: the name, what they   sell, to whom, and the words they already use. Never invent a mission.2. Choose one idea the brand stands for, in five words, and let every page serve   it.3. Pick the colours: a background, an ink, one accent and one support colour. Use   a toolkit palette or your own hex values, and check the ink reads on the   background.4. Build it with post_design, size a4-landscape, one section class="page" per   page: cover; logo and wordmark drawn in inline SVG, with clear space and a   small version; palette as swatches with names and hex; type specimen with the   scale in use; voice (three traits, with "we say / we don't say" lines); the   brand in use (a social card, a business card, a web header).5. Keep every page on one grid, with one dominant element and plenty of space.6. Say in two sentences what the idea is and what you would test next. Never post the kit anywhere outside this conversation, or use a real company'strademarks as if they were yours to redesign, without asking.