Posts from one piece

---name: social-post-setdescription: "Turn one article, launch or update into a set of posts for each social platform, in the house voice, each with its own hook and link, left as drafts."metadata:  title: "Posts from one piece"  category: marketing  tags: [social, content]--- ## When to use this Something has been published or is about to ship, and it needs posts for thechannels the team uses. ## How 1. Read the source in full and find the one idea a stranger would stop for. That   idea, not the headline, is the hook.2. Ask which platforms and how many posts each, if nobody said. Default to   LinkedIn, X and one short community post.3. Read the team's last few posts, in the files or the channel, and match their   voice -- their spelling, tone and habits, not a generic marketing voice.4. Write each post for its platform. Length, line breaks, hashtags and where the   link goes all differ; never paste one text everywhere.5. Give each post a different angle -- a number, a quote, a before and after, a   question -- so someone who sees two is not reading the same thing twice.6. Use only claims the source makes. No new numbers and no promises.7. Post one document with each draft under its platform, and a suggested order   and timing. Never publish or schedule, and ask before copying drafts into   another tool. Three strong posts beat ten thin ones. Cut any post that only repeats theheadline.