Social
Posts from one piece
Turn one article, launch or update into a set of posts for each social platform, in the house voice, each with its own hook and link, left as drafts.
Social · For your bots
Plan two to four weeks of posts across channels from real news, launches and customer stories, with a draft for each slot.
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Download LobstackSomeone wants a steady stream of posts on X, LinkedIn or elsewhere and does not want to decide what to say every morning.
Collect what is true and new: releases, customer results, things learned, events. Link each. Read the last month of posts so nothing repeats.
Set the rhythm per channel from what the person can keep up, not the most possible. Fewer, better posts.
Lay it out as a table: date, channel, topic, angle, link, status. Mix kinds — news, how-to, proof, opinion — so no week is all announcements.
Draft each post in that channel's shape and length, with one clear point.
Mark anything that needs a picture or a person's approval.
Drafts only; posting is the person's call. Never invent a customer, a number or a quote.
---name: content-calendardescription: "Plan two to four weeks of posts across channels from real news, launches and customer stories, with a draft for each slot."metadata: title: "Content calendar" category: social tags: [social, marketing]--- ## When to use this Someone wants a steady stream of posts on X, LinkedIn or elsewhere and doesnot want to decide what to say every morning. ## How 1. Collect what is true and new: releases, customer results, things learned, events. Link each. Read the last month of posts so nothing repeats.2. Set the rhythm per channel from what the person can keep up, not the most possible. Fewer, better posts.3. Lay it out as a table: date, channel, topic, angle, link, status. Mix kinds -- news, how-to, proof, opinion -- so no week is all announcements.4. Draft each post in that channel's shape and length, with one clear point.5. Mark anything that needs a picture or a person's approval. Drafts only; posting is the person's call. Never invent a customer, a numberor a quote.