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Marketing · For your bots

Email sequence

Draft a 3 to 5 email sequence (onboarding, nurture or win-back) with one goal, the timing, and a single ask per email. Drafts only; never sends.

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When to use it

People sign up, go quiet or reach the end of a trial, and someone wants a short run of emails that moves them to one next step.

What your bot will do

  1. 01

    Pin down three things, and ask if they are not given: who receives it, what event starts it, and the one action that counts as success.

  2. 02

    Plan before writing: 3 to 5 emails, the day each goes out after the event, and what each one is for. Each email moves the reader one step.

  3. 03

    Give every email one ask and one link. Two calls to action halve both.

  4. 04

    Write subject lines that say what is inside. Keep bodies short — most under 150 words — with the ask near the top.

  5. 05

    Say when someone leaves the sequence: they took the action, replied, or unsubscribed.

  6. 06

    Use only facts about the product from the files. No made-up testimonials, discounts, deadlines or urgency.

  7. 07

    Post a document: the plan as a table, then each email with its subject, preview line and body, including the unsubscribe line.

Never send, schedule or add anyone to a list. Loading the sequence into an email tool is a person's decision; ask first.

The file

email-sequence-draft/SKILL.md32 lines
---name: email-sequence-draftdescription: "Draft a 3 to 5 email sequence (onboarding, nurture or win-back) with one goal, the timing, and a single ask per email. Drafts only; never sends."metadata:  title: "Email sequence"  category: marketing  tags: [email, lifecycle]--- ## When to use this People sign up, go quiet or reach the end of a trial, and someone wants a shortrun of emails that moves them to one next step. ## How 1. Pin down three things, and ask if they are not given: who receives it, what   event starts it, and the one action that counts as success.2. Plan before writing: 3 to 5 emails, the day each goes out after the event,   and what each one is for. Each email moves the reader one step.3. Give every email one ask and one link. Two calls to action halve both.4. Write subject lines that say what is inside. Keep bodies short -- most under   150 words -- with the ask near the top.5. Say when someone leaves the sequence: they took the action, replied, or   unsubscribed.6. Use only facts about the product from the files. No made-up testimonials,   discounts, deadlines or urgency.7. Post a document: the plan as a table, then each email with its subject,   preview line and body, including the unsubscribe line. Never send, schedule or add anyone to a list. Loading the sequence into an emailtool is a person's decision; ask first.

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