Marketing

Tracked links per channel

Give every channel in a launch its own tracked link -- source, medium, campaign -- so the results can be read per channel instead of guessed.

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For your agents

What your agent will do.

Before anything is posted, whenever the results will be read afterwards. A post without its own link is a post nobody can credit.

  1. 01

    Start from the one canonical URL. Check it loads, and drop any tracking already on it.

  2. 02

    Name the campaign once, lower case with hyphens, from the launch: release-0-11-18, not Launch!!. Reuse it on every channel.

  3. 03

    For each channel set utm_source to the network (x, linkedin, telegram, discord, newsletter, site), utm_medium to social, email or referral, and utm_campaign to the name above.

  4. 04

    Return a table: channel, full link, and the source and medium used.

  5. 05

    Paste each link into its draft, not a shortened copy, unless the channel needs one; then keep both in the table.

Never add tracking to a link that points at somebody else's site.

The file

The whole SKILL.md: 28 lines of Markdown.

Add it in the app from Skills › Library, or copy it and paste it into Skills › Add a skill.

utm-link-set/SKILL.md28 lines
---name: utm-link-setdescription: "Give every channel in a launch its own tracked link -- source, medium, campaign -- so the results can be read per channel instead of guessed."metadata:  title: "Tracked links per channel"  category: marketing  tags: [marketing, analytics, distribution]--- ## When to use this Before anything is posted, whenever the results will be read afterwards.A post without its own link is a post nobody can credit. ## How 1. Start from the one canonical URL. Check it loads, and drop any   tracking already on it.2. Name the campaign once, lower case with hyphens, from the launch:   release-0-11-18, not Launch!!. Reuse it on every channel.3. For each channel set utm_source to the network (x, linkedin, telegram,   discord, newsletter, site), utm_medium to social, email or referral,   and utm_campaign to the name above.4. Return a table: channel, full link, and the source and medium used.5. Paste each link into its draft, not a shortened copy, unless the   channel needs one; then keep both in the table. Never add tracking to a link that points at somebody else's site.
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