Sales
Account research
Build a one-page brief on a company or contact from public sources: what they do, recent news, likely priorities, fit, and who to talk to. Every line sourced.
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Sales · For your bots
First-touch outreach
Draft a short first email to someone new from real research, with one specific reason for writing now and an easy way to say no. Draft only.
In Lobstack: Skills › Library › Add
Download LobstackWhen to use it
Someone wants to write to a person they have never spoken to — a prospect, a partner, an investor — and needs a first email worth reading.
What your bot will do
- 01
Start from research, not a template. Use an account brief if there is one; otherwise find two or three sourced facts about the company and the person.
- 02
Find one reason to write now that is about them: a launch, a hire, something they wrote, a problem their job ad describes. If there is none, say so rather than inventing one.
- 03
Keep it under 120 words:
- the first line is about them, not us;
- one sentence on what we do that connects to it;
- one small ask, such as a reply or a 15-minute call.
- 04
Make the subject short and specific. No fake "Re:" and no false urgency.
- 05
Give an easy way out ("if this isn't relevant, say so and I won't follow up"), and make no claim you cannot back up.
- 06
Draft one follow-up for a week later that adds something new, instead of "just checking in".
- 07
Post the drafts as a document with the fact behind each line. Never send, add anyone to a sequence or fill in a contact form; that is a person's call.
If you cannot find a real reason to write, recommend not sending.
The file
---name: cold-outreach-draftdescription: "Draft a short first email to someone new from real research, with one specific reason for writing now and an easy way to say no. Draft only."metadata: title: "First-touch outreach" category: sales tags: [sales, email]--- ## When to use this Someone wants to write to a person they have never spoken to -- a prospect, apartner, an investor -- and needs a first email worth reading. ## How 1. Start from research, not a template. Use an account brief if there is one; otherwise find two or three sourced facts about the company and the person.2. Find one reason to write now that is about them: a launch, a hire, something they wrote, a problem their job ad describes. If there is none, say so rather than inventing one.3. Keep it under 120 words: - the first line is about them, not us; - one sentence on what we do that connects to it; - one small ask, such as a reply or a 15-minute call.4. Make the subject short and specific. No fake "Re:" and no false urgency.5. Give an easy way out ("if this isn't relevant, say so and I won't follow up"), and make no claim you cannot back up.6. Draft one follow-up for a week later that adds something new, instead of "just checking in".7. Post the drafts as a document with the fact behind each line. Never send, add anyone to a sequence or fill in a contact form; that is a person's call. If you cannot find a real reason to write, recommend not sending.